The Gray Loyalty Club: How It Works
- Gray Tools Official Blog
- 07 Mar, 2016
Gray has been building tools in Canada since 1912. In that time the brand has been carried through by tradespeople who bought a wrench, put it to work, and came back for the next one.
The Gray Loyalty Club is how we pay that back. Every dollar you spend at ShopGrayTools.com earns points, and those points come back to you as money off your next order. Opening an account enrolls you automatically.
How You Earn Points
There are four ways to build a balance.
Purchases. Every order at ShopGrayTools.com earns 5 points for every dollar spent, calculated on the pre-tax amount. A $400 order puts 2,000 points in your account.
Opening an account. Registering on ShopGrayTools.com starts you off with 400 points and enrolls you in the program. Your account also gives you order history, pending orders, and access to your Loyalty Panel.
Referring a friend. This is the fastest way to earn. A successful referral is worth 5,000 points, which is a $50 reward code on its own. If you work on a crew, that adds up quickly.
Your birthday. 500 points, every year, for showing up.
Points are allocated instantly. There is no waiting period and no approval queue.
What Your Points Are Worth
Points are redeemed for discount codes you apply at checkout. There are three tiers:
- 2,500 points: $25 off
- 5,000 points: $50 off
- 10,000 points: $100 off
The math is straightforward. Points are worth a flat 5 percent of what you spend, and the rate does not change between tiers. There is no advantage to sitting on a balance. When you hit 2,500, you can cash out.
One Code Per Order
Worth knowing up front: a loyalty reward code cannot be combined with any other discount code. One code per order. If you are holding a reward and a promotion is running, take whichever is worth more on that order and keep the other for next time.
Your Questions Answered
Q: Who can join the Gray Loyalty Club?
A: Anyone with an account on ShopGrayTools.com is automatically enrolled.
Q: How do I earn Gray Points?
A: On every purchase you make at ShopGrayTools.com, plus account creation, referrals, and your birthday. Click the Earn Points tab in your Loyalty Panel to see them all.
Q: How quickly are points added to my account?
A: Instantly. Points are credited as soon as the activity is completed.
Q: What is the Loyalty Panel?
A: Your personalized panel appears once you log in. It shows your point balance, how to earn more, and the rewards available to you right now.
Q: How do I view my point balance?
A: It is displayed in the top bar on every page of ShopGrayTools.com once you log in, and in the top left corner of your Loyalty Panel.
Q: How do I redeem my points?
A: Click the Get Rewards tab in your Loyalty Panel. If you have enough points for a tier, you can redeem them for a code and apply it at checkout.
Q: Can I use my points directly at checkout?
A: Not directly. You redeem points for a code first, then apply that code to your order. One code per order.
Q: Can I combine a reward code with a promotion?
A: No. Only one discount code can be used per order.
Q: Is there a limit to the number of points I can earn?
A: No.
Q: Can points be transferred to another account?
A: No.
Q: Can I earn points shopping elsewhere?
A: Points are earned only on purchases made at ShopGrayTools.com.
Q: How do I leave the program?
A: Contact us at info@graytools.com and ask for your account to be deleted. Any accumulated points are lost and cannot be transferred beforehand.
Q: What happens if I leave and decide to rejoin?
A: Contact us at info@graytools.com and we will re-enroll you. Your balance starts at zero.
Q: Where do I report a problem or give feedback?
A: Email us at info@graytools.com.